Who should non-profits be targeting first for donations and membership offers? “Nonprofits should (first) be targeting people who have benefited from their services,†says Sargeant, whose latest book on the subject, “Fundraising: Principles and…
Read more“The average consumer receives 24.7 pieces of mail per week. That’s the fourth straight year that shows a drop in volume, a 5.7 percent drop compared to the heydays of 2005 and 2006 (which…
Read moreDenny Hatch has been in the marketing industry 50+ years and I tend to think that he’s one of the foremost experts in the field of direct mail marketing. These are a few of…
Read more“Put a date in the subject line. Having a date or specific time period in the subject line generates increases in open rates of 39 percent, Schwedelson said. “By adding a sense of urgency,…
Read moreAt least according to a recent article in the Wall Street Journal. They call it Snail Mail in the article, a term that I have come to loathe, but am willing to overlook when…
Read moreFrom: the Agitator Blog By Tom Belford December 18, 2009 “In a comment on The Agitator, Jim Toscano of the Minneapolis Heart Foundation says that checks will no longer be used in Britain in…
Read more2009 started out with a continuation and amplification of the problems that began in late 2008. Shall we list them? 1) US and European real estate bubbles which triggered… 2) Bank collapses which brought…
Read moreIn a world were most of us are inundated with emails and working on a computer most of the day, there is something very authentic about a hand written or personalized letter. The Letter…
Read moreFrom : “Is the charitable giving cup half empty or half full?” By: ROBERT I. EVANS, AVRUM D. LAPIN AND STEPHEN DONSHIK – JPost.com 10.25.09 “Giving USA noted that 82% of all charitable giving…
Read more“The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique.It’s about donors.If you need to raise funds from donors, you need to study…
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