Marketer’s Guide To The 40/40/20 Rule of Advertising

Yoav Kaufman 03/13/2018

  In the vast and ever-expanding realm of marketing, businesses are constantly developing new techniques and putting them to the test in hopes of staying ahead of the competition and improving visibility, marketability, brand…

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Direct Mail & Millennials

Yoav Kaufman 10/24/2017

The fact is, “snail mail” is now a novelty for younger generations, a novelty they enjoy. Think about it....

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