List management is the marketing and promotion of your house list to the direct mail community.
Your list can be a source of substantial income if rented out wisely, while list management for exchanges can substantially reduce your mailing costs.
You maintain complete control over the process, and your list is never rented or exchanged without your express written approval.
At Negev Direct Marketing, our clients always come first. If they do well, so do we. We seek to establish a win-win situation with each of our list management clients.
Our goal: maximize your list rental revenues while keeping the administrative headaches often associated with list management to a minimum.
The result: complete client satisfaction.
List Rental Revenue
The standard distribution of list rental revenue is as follows:
20% of gross revenue is always set aside as the broker’s commission. The list manager claims an additional 10%. The remaining 70%, less the computer charges associated with running orders for your list, is your list rental revenue.
List rental revenue payments are made on a quarterly basis, within 30 days of the close of a quarter. For example, 1st quarter payments, covering rentals from January 1 through March 31, are paid out by April 30.
When your list gets rented through Negev Direct you will start receiving list rental revenue.