About Negev Direct Marketing

Negev Direct Marketing connects your Jewish nonprofit and your business to Jewish donors and Jewish buyers. With over 600 Jewish lists, we’re sure to have a list that matches the demographics you’re looking for.

Thirty years in the industry gives us the experience we need to recommend lists that will perform well for you.

Chana Rubin | President

Chana is an owner and founder of Negev Direct Marketing.

She is also a registered dietitian. Chana studied at Oregon State University and Oregon Health and Science University. She has taught nutrition and healthy cooking in both the US and Israel and is the author of Food for the Soul – Traditional Jewish Wisdom for Healthy Eating.

David Rubin | Vice President

David is one of the owners and founders of Negev Direct Marketing. David has worked in the Jewish community, both in North America and Israel for over 35 years. David’s specialty is direct marketing to the Jewish community.

David is also an accomplished photographer. His photos are currently displayed at https://artandtwist.wix.com/art-and-twist#!david-rubin/mec40

Yoav Kaufman | Vice President, Digital Media

Yoav is the VP of Digital Media at Negev Direct. He has 15 years experience in the Jewish list & fundraising worlds.

Yoav grew up in the U.S. with a strong love for Israel in Young Judaea and eventually through Young Judaea’s Year Course and WUJS programs. Yoav attended Solomon Schechter Day School in Chicago in his youth. He made Aliyah at the age of 31 and has been living in Israel ever since.

Yoav currently resides in Beersheba, Israel with his wife, three children and Breezer, their Chow Chow.