About Negev Direct Marketing

Negev Direct Marketing connects your Jewish nonprofit and your business to Jewish donors and Jewish buyers. With over 600 Jewish lists, we’re sure to have a list that matches the demographics you’re looking for. Over twenty-five years in the industry gives us the experience we need to recommend lists that will perform well for you.


Chana Rubin | President

Chana is an owner and founder of Negev Direct Marketing.

She is also a registered dietitian. Chana studied at Oregon State University and Oregon Health and Science University. She has taught nutrition and healthy cooking in both the US and Israel, and is the author of Food for the Soul – Traditional Jewish Wisdom for Healthy Eating.


David Rubin | Vice President

David is one of the owners and founders of Negev Direct Marketing. David has worked in the Jewish community, both in North America and Israel for over 35 years. David’s specialty is direct marketing to the Jewish community.

David is also an accomplished photographer. His photos are currently displayed at https://artandtwist.wix.com/art-and-twist#!david-rubin/mec40


Yoav Kaufman | Vice President, Digital Media

Yoav has 12 years of experience in the acquisition of new donors, subscribers, buyers and members with a specialty in the Jewish market. Yoav is a DMA Certified Marketing Professional (DCMP).

His focus at work is on Jewish direct mail, email and telemarketing campaigns.

Yoav is the founder of 57Seconds, a non-profit dedicated to raising awareness of the security situation in the South of Israel.