The key to a successful mailing is reaching the right audience with your message; and that means mailing to the right lists. You may have the best products or the strongest fundraising appeal – but if you mail to the wrong people you are wasting both your time and money.
At Negev Direct Marketing we understand the importance of lists to any direct mail endeavor, and we know that finding the best lists is not a matter of luck. It takes knowledge, skill and the willingness to do serious research.
Before we recommend a list to you we check it out thoroughly. We don’t hesitate to ask tough questions of list owners and managers. Source, recency and a dozen other factors affect the quality of a list. We make sure to get a usage history of each list to ensure that it is being used successfully by other mailers.
While lists are only one component of any successful direct mail fundraising campaign, they are easily the single most important element. Our specialty has always been Jewish lists: we’re the recognized experts in this niche market. Why trust your list selection to any other company?