“Small” Donors
Clinton built a top-down fund-raising operation that relied on a core group of donors to write checks early on for the maximum amount, $4,600 for the primary and the general election, which left few…
Read moreCreating Authentic Connections
Imagine directly connecting your donors to those who actually benefit from their donations! Kiva.org CEO Matt Flannery has done Just That. Kiva the first Web site to let anyone with a PayPal account donate,…
Read moreFundraising for the Long Term
Chess is a great fundraising analogy. Are you only looking one move ahead or do you have the skills to see two, three or even four moves into the game? Usualy the player that…
Read moreComplex Solutions to Simple Problems
How do you open a can? Do you use a can opener or do you convene a family meeting to discuss the issue? I’m guessing you just reach for the can opener because it…
Read moreSuccessful Email Campaigns
Email campaigns can be faster and less expensive than full on direct mail campaigns, but with that in mind there are many potential pitfalls to avoid. Seth Godin says: “It’s super easy to ignore…
Read moreBuy High, Sell Low
It’s not what you should do, but if you are like most people, it probably is what you will do. As I write this, stock markets around the world are crashing. Now that prices…
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