There’s is a misunderstanding in the #Jewish #nonprofit #fundraising world. We usually see this with smaller orgs. and or orgs. that don’t do a lot of direct mail fundraising. These are the orgs. that want to run 1…
Read moreWhen I first realized that being a fundraiser meant doing a lot more than writing fundraising copy, I started paying close attention to response data. One day, I thought I’d uncovered a major…
Read moreI've been hearing from consultants we work with in the industry & from Jewish non-profits themselves that direct mail in the time of Corona is working well. In fact, better than usual since most…
Read moreAlmost 4 billion people worldwide use email. It has become a very effective method for keeping supporters informed, building brand awareness, mobilizing people to join advocacy efforts and yes, fundraising. Email can turn subscribers into…
Read moreList name: Americans for Israel a Project of Secure America Now Americans for Israel (AFI), a project of Secure America Now, are donors concerned by the United States’ worsening relationship with Israel. These individuals believe…
Read moreAs the direct marketing community remembers industry pioneer Lester Wunderman following his recent passing, it’s timely to note how direct marketing, and direct mail especially, continue to drive new revenue for brands. Integrated with new…
Read moreIf not, you should be. Many Jewish organizations are well through the process of planning, clearing & even ordering lists for their 2019 Pesach direct mail campaigns. Don’t wait until the last minute! Negev…
Read moreThe fact is, snail mail is now a novelty for younger generations, a novelty they enjoy. Think about it. These individuals have spent their entire life being exposed to virtually nothing but digital advertisements. So…
Read moreTop 5 reasons to use direct mail: 1. Direct mail reaches a potential buyer or donor in a personal, meaningful way. Direct mail gives you more time and space with your customer/donor. Direct mail…
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