Fundraising Strategy


Free List Industry White Paper

Yoav Kaufman 05/25/2011

While mailing lists are the lifeblood of direct mail marketing campaigns, the data acquisition process is outmoded.  NextMark, our favorite source for list information, commissioned research to better understand the core issues related to…

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“Quote” of the Day

Yoav Kaufman 03/31/2011

The Good, the Bad and the Ugly of Social Media A post from Maureen Carruthers of Low Hanging Fruit Media lays out the highs and lows of Web 2.0.  The money quote from her post…

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Ask Without Fear

Yoav Kaufman 03/08/2011

Practical advice on asking for donations by Marc A. Pitman author of “Ask Without Fear”

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NextMark’s Mailing List Search Tool

Yoav Kaufman 02/21/2011

Repost from the Nextmark blog about the Nextmark list search tool. Looking for postal lists for your next marketing campaign?  The Nextmark list search feature is a good place to start. “There’s big demand…

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Rory Sutherland: “Sweat the small stuff”

Yoav Kaufman 08/16/2010

Source: “It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious…

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Jethro Tull’s 8.9.10 Jerusalem Concert

Yoav Kaufman 08/10/2010

Ian Anderson, founder of the famed Jethro Tull is one of the few musicians I know that has been actively touring the world for more than 40 years. He’s just one of those guys…

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