Direct mail is expected to grow 5.8% to 47.8 billion in 2011
Repost from the Nextmark.com blog. Original blog post here by clicking here. “As reported in DM News, Bruce Biegel of the Winterberry Group gave the Direct Marketing Club of New York a recap of 2010 and his forecast for…
Read moreRory Sutherland: “Sweat the small stuff”
Source:Â ted.com “It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious…
Read moreJethro Tull’s 8.9.10 Jerusalem Concert
Ian Anderson, founder of the famed Jethro Tull is one of the few musicians I know that has been actively touring the world for more than 40 years. He’s just one of those guys…
Read moreSocial Media Yet to Bring in (The Big) Money to Charities
A recent survey of top charities by the Chronicle of Philanthropy has revealed something that is possibly surprising. The survey showed that while most major non-profits do have a presence on social media sites, they…
Read moreTips on Marketing your Products and Earning a Profit in a Tough Economic Climate
“Jonathan Levav is an Associate Professor of Business at Columbia Business School. He has authored numerous articles published in trade journals, focusing on consumer culture and market research. His areas of expertise lie in:…
Read moreWhere’s the Love In Giving? The Dalai Lama Wants to Know.
I was flipping through the University of Oregon’s Spring issue of Cascade magazine today and I found an article that I want to share with our readers. The article by Marc Dadigan is called…
Read moreDon’t Ever Forget the Basics
Just saw this really funny video via Jeff Brooks Future Fundraising Now Blog. Jeff points out in his “Turns out disasters aren’t especially funny” post that a well known celeb picking up your cause…
Read moreWho’s The Target Audience?
Who should non-profits be targeting first for donations and membership offers? “Nonprofits should (first) be targeting people who have benefited from their services,†says Sargeant, whose latest book on the subject, “Fundraising: Principles and…
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