Yoav Kaufman

Don’t Ever Forget the Basics

Yoav Kaufman 03/02/2010 Fun, Fundraising Strategy
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Just saw this really funny video via Jeff Brooks Future Fundraising Now Blog.

Jeff points out in his “Turns out disasters aren’t especially funny” post that a well known celeb picking up your cause to help out with fundraising efforts can be a phenominal gesture especialy in terms of exposure, BUT… as Jeff says:

“Celebrities, well-done YouTube videos, text-to-give, Twitter, Facebook … those are all fine. They can help you raise money. But you need to start with the philanthropic principle: You can change the world!”
Don’t forget the fundraising basics and everything will fall into place. Enjoy the video…

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