Branding 102
Dan Brown is happily welcomed as our guest writer today. Dan’s posts on Jewish Philanthropy can be found on his informative blog https://ejewishphilanthropy.com/. Thanks Dan, we hope to see more of your posts on…
Read moreThoughts on Urgency
As a direct marketer I get a lot of last minute “urgent” business requests especially around our busy seasons. I am always happy to help out any customer that needs my help regardless of…
Read moreIs Fundraising a Priority?
Does your non-profit view fundraising as one of it’s primary missions? If not, it could be time to change your priorities. This just in from Jeff Brooks on the Donor Power Blog… â€How is…
Read moreStyle Over Substance
I recently received what is possibly the worst email blast ever. It was from an organization calling itself the Leadership Yeshiva Academy. What you see is a headline: “A Unique Yeshiva in ISRAEL, Be…
Read morePutting the Donor First: Blogging Edition
Has your non-profit taken the the next step and started posting to a blog? If so, do you find yourself looking for readers and subscribers? The same fundraising principle that advocates putting the donor…
Read moreGet Personal
In a recent blog post entitled “Secret shortcut: personal vs. impersonal” Seth Godin says: “Form letters don’t work. Autographs do. Surly cashiers fail. Smiles from real people succeed. Humans like humans. They hate organizations.…
Read moreWhy We Give
It seems simple, so simple in fact that it may get overlooked. According to Dr. Lenkowsky, Director of Graduate Programs at The Center on Philanthropy at Indiana University, the most importnat reason why we…
Read moreThoughts About Size
Ever thought that your company or non-profit is just not big enough to be successful in today’s competitive market? Think again. Jason on Signal Vs. Noise found this great quote… If you think you…
Read moreFusion of the Internet and Traditional Direct Marketing
“The tested, tried and true rules of direct marketing are alive and well on the Internet. What’s dead are the Web sites designed and run by goofballs that are breaking the rules and haven’t…
Read moreWhy Non-Jewish Fundraisers Should Use Jewish Lists
No, it’s not for the chicken soup and matzah-balls. Jews are the highest earning religious group in the United States, according to a research study released this week. An impressive 46 percent of Jewish…
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