Online Fundraising – Moving at Light Speed Ahead

Yoav Kaufman 05/18/2008 web 2.0
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As we know, online fundraising is an important stream of income and a source of donor acquisition for many top notch Jewish Non-Profits.

This DonorPowerBlog post highlights the fact that it will be getting more and more difficult to achieve the the same high level of success we enjoy now when fundraising online…

“A new study, the 2008 eNonprofit Benchmarks Study, (done by NTEN and M+R Strategic Services has some useful facts, culled from the experiences of a number of nonprofits online:

The total amount raised online increased by 19% from 2006 to 2007.

Open rates have fallen from 21.3% to 17.6%.

Click-through rates have dropped from 4.9% to 3.8%.

My experience is similar. Revenue coming to nonprofits through the web is growing by double digits every year. We no doubt have a few more years of that to look forward to before it slows down.

On the other hand, raising funds by means of e-appeals is getting tougher — no doubt because our donors’ inboxes are getting fuller. Growth of online files tends to more than make up for lower response numbers.

Lesson: If you aren’t actively at work online, you are losing money. And if you aren’t experimenting with tactics and strategies for online fundraising, you are painting yourself into a corner.”

Hat tip to the DonorPowerBlog