web 2.0

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The Negev is Blooming… in Hi-Tech

Yoav Kaufman 07/11/2016

Negev Direct Marketing is located in the heart of the Negev Region of Israel… in Beersheva. We’ve been headquartered here for over 12 years now and in just the last 12 years our city…

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9 reasons why marketers should use Pinterest

Yoav Kaufman 02/21/2012

9 reasons why marketers should use Pinterest. If you are a community manager, early adopter or social media enthusiast, then the business value of Pinterest may be obvious to you. However, everyone else in…

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Charity Navigator Gives…And takes Away

Yoav Kaufman 09/26/2011

Charity Navigator has a somewhat controversial rating system for charities awarding stars to measure the financial health, viability and transparency of charities. A new updates rating system has resulted in ratings changes for over…

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The Power of the Brand

Yoav Kaufman 05/16/2011

Facebook is tremendously popular in Israel. Check out the statistics  here. Almost half of the county uses Facebook. And if you want further proof of popularity, here it is: Ha’aaretz reports that Lior and Vardit…

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