Yoav Kaufman

Email Subject lines that work.. and the ones that don’t

Yoav Kaufman 07/24/2013 Email Marketing, Tip of the Day, Uncategorized, web 2.0
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Ever wonder what subject line to use for your next email campaign? Look no further!

The 2013 Adestra Subject Line Analysis Report, which was based on a review of over 2 billion global emails is a great source of data on what sort of subject lines work… and which do not.


Credit and thanks go to https://www.marketingprofs.com for their post “The Most (and Least) Effective Keywords in Email Subject Lines” for the inspiration.

Full post from the Marketing Profs here: https://www.marketingprofs.com/charts/2013/11228/the-most-effective-keywords-in-email-subject-lines

Full report from Adestra here: https://www.adestra.com/resources/reports/adestra-subject-line-analysis-report-2013/