web 2.0


Mobile Giving the Next (Big) Small Thing?

yoav@negevdirect.com 06/12/2008

Could the next big thing in giving be Mobile giving – donating over a mobile device? This re-post from the Connection Cafe gives us a recent example of why mobile giving may be the…

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Technophile or Technophobe?

yoav@negevdirect.com 06/11/2008

“…if your are an organization professional, give this test to each and every staff member and consultant responsible for your marketing and PR efforts. If you are a lay leader, give the test to…

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Online Fundraising – Moving at Light Speed Ahead

yoav@negevdirect.com 05/18/2008

As we know, online fundraising is an important stream of income and a source of donor acquisition for many top notch Jewish Non-Profits. This DonorPowerBlog post highlights the fact that it will be getting…

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What’s Next In Advertising and Marketing

yoav@negevdirect.com 03/31/2008

I just viewed a very informative slide show by Paul Isakson on the future of marketing and advertising. I think that it’s really a “must see” for those wanting to get a sneek peek…

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Putting the Donor First: Blogging Edition

yoav@negevdirect.com 03/31/2008

Has your non-profit taken the the next step and started posting to a blog? If so, do you find yourself looking for readers and subscribers? The same fundraising principle that advocates putting the donor…

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Money Trail

yoav@negevdirect.com 01/29/2008

Ever wonder where your donated money goes once you given to your favorite organization? Kol Hakavod to the creative minds at the Jewish Federation of Silicon Valley for producing this fun cartoonabout where your…

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Successful Email Campaigns

yoav@negevdirect.com 01/22/2008

Email campaigns can be faster and less expensive than full on direct mail campaigns, but with that in mind there are many potential pitfalls to avoid. Seth Godin says: “It’s super easy to ignore…

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