web 2.0

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Online Fundraising – Moving at Light Speed Ahead

Yoav Kaufman 05/18/2008

As we know, online fundraising is an important stream of income and a source of donor acquisition for many top notch Jewish Non-Profits. This DonorPowerBlog post highlights the fact that it will be getting…

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What’s Next In Advertising and Marketing

Yoav Kaufman 03/31/2008

I just viewed a very informative slide show by Paul Isakson on the future of marketing and advertising. I think that it’s really a “must see” for those wanting to get a sneek peek…

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Putting the Donor First: Blogging Edition

Yoav Kaufman 03/31/2008

Has your non-profit taken the the next step and started posting to a blog? If so, do you find yourself looking for readers and subscribers? The same fundraising principle that advocates putting the donor…

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Money Trail

Yoav Kaufman 01/29/2008

Ever wonder where your donated money goes once you given to your favorite organization? Kol Hakavod to the creative minds at the Jewish Federation of Silicon Valley for producing this fun cartoonabout where your…

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Successful Email Campaigns

Yoav Kaufman 01/22/2008

Email campaigns can be faster and less expensive than full on direct mail campaigns, but with that in mind there are many potential pitfalls to avoid. Seth Godin says: “It’s super easy to ignore…

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