“Given the developments of 2008, it’s clear that nonprofits will, increasingly, leverage the power of relationships (through social media, e-mail, in-person requests, text messaging and more) to spark action around issues using new technologies.…
Read moreScholz & Friends: “Dramatic shift in marketing reality” – aka “A short history of marketing” … from Michael Reissinger on Vimeo.
Read moreSome non-profit web sites can be over designed or just badly designed. See https://www.webpagesthatsuck.com/worst-nonprofit-web-sites-of-2007.html for some the top 10 worst non-profit web sites of 2007! Are these cases of design by committee, a lack…
Read moreGoogle Israel had a sales turnover of $100 million in 2008, half from ads targeting the domestic market. Israeli advertisers spent $50 million on search-based advertising targeting the domestic market in Google Israel in…
Read more“In terms of straight out fundraising, the usage numbers [for social-networking sites] just aren’t there today, especially when looked at in the context of how most folks actually use the sites. In 2009, I can think…
Read moreClick To Play How many page views would you need to support a business or blog with ad revenue? If you skip the first five to ten minutes about publishing and have the patience…
Read more“…blogging is one of the most affordable online marketing tactics to acquire new business (or donors).” -Compendium Blogware CEO & Co-Founder Chris Baggott
Read moreA recent study by The University of Massachusetts Dartmouth’s Center for Marketing Research showed that: “Seventy-five percent of the charitable organizations studied are using some form of social media including blogs, podcast message boards, social networking, video…
Read moreThanks to Direct Magazine for this interesting bit about online ad campaigns. The impact of online advertising campaigns is significantly greater than a typical .10% click through rate would suggest, according to research data…
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