Thanks to Direct Magazine for this interesting bit about online ad campaigns.
The impact of online advertising campaigns is significantly greater than a typical .10% click through rate would suggest, according to research data compiled from a broad range of industries.
Simply measuring click throughs fails to take into account the impact that viewing online advertising has on subsequent consumer behavior and online advertising ROI, research from comScore indicates.
The study concluded that online advertising typically lifts online sales by 27% for two weeks to three months after the initial exposure to the advertising.
For more details, read the full story here.
David