web 2.0


What Your Name Says About You

Yoav Kaufman 11/13/2008

“As a social media strategist, I find it hard to believe that the names of some Web 2.0 companies don’t play a large part in the traditional marketer’s distrust/leeriness/general dismissal of new media. When…

Read more

Don’t Believe the Hype

Yoav Kaufman 10/30/2008

“Social Media, as we all know, has gotten a TON of hype in the last few years. But with the hype, has come a lot of misconceptions about the tools. In many cases, I…

Read more

Social Networking for Non-Profits

Yoav Kaufman 07/15/2008

“It has to be said … that age plays a huge role in successful social networking. Trust the younger people in your organization, and give them the green light to move forward. They are…

Read more

Marketing Quote

Yoav Kaufman 07/09/2008

“Blogs and wikis and widgets, etc. ARE super cool, but in the end of the day they’re just TOOLS to be used in the service of GREAT COMMUNICATION.” — Consultant Jocelyn Harmon, from the…

Read more

Is Direct Mail Dead? – Part II

Yoav Kaufman 07/09/2008

It seems to be the “in” thing these days say that direct mail is dying, technology is taking over and no one will ever want or need to open their mail box to get…

Read more

Generating Buzz: Post a YouTube Video

Yoav Kaufman 07/03/2008

We’ve talked about how posting a video on youtube.com to promote your organization or cause is a good way to build word of mouth marketing. This video is a great example of how you…

Read more

How Facebook Lost my Online Donation

Yoav Kaufman 06/15/2008

I just tried to give some money to the “Friends of the IDF” cause on Facebook. Bad Idea. I actually wound up donating my hard earned money not on Facebook, but to World Jewish…

Read more

Mobile Giving the Next (Big) Small Thing?

Yoav Kaufman 06/12/2008

Could the next big thing in giving be Mobile giving – donating over a mobile device? This re-post from the Connection Cafe gives us a recent example of why mobile giving may be the…

Read more

Technophile or Technophobe?

Yoav Kaufman 06/11/2008

“…if your are an organization professional, give this test to each and every staff member and consultant responsible for your marketing and PR efforts. If you are a lay leader, give the test to…

Read more