web 2.0


Another Jewish Philanthropy Revolution?

yoav@negevdirect.com 11/18/2008

This JPost.com headline caught my attention this morning: “JGooders seeks Jewish philanthropy revolution.” JGooders is a new “on-line philanthropic arena that’s relevant to this global generation.” The biggest [Jewish] organizations understand that this is…

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Out Teaching the Competition Jason Fried at BIF-4

yoav@negevdirect.com 11/16/2008

Click to Play “Jason Fried is the founder and CEO of 37signals. Fried is a passionate leader in the field of simple, clear, and elegant web-based user interface design. He spearheaded the concept, design,…

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What Your Name Says About You

yoav@negevdirect.com 11/13/2008

“As a social media strategist, I find it hard to believe that the names of some Web 2.0 companies don’t play a large part in the traditional marketer’s distrust/leeriness/general dismissal of new media. When…

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Don’t Believe the Hype

yoav@negevdirect.com 10/30/2008

“Social Media, as we all know, has gotten a TON of hype in the last few years. But with the hype, has come a lot of misconceptions about the tools. In many cases, I…

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Social Networking for Non-Profits

yoav@negevdirect.com 07/15/2008

“It has to be said … that age plays a huge role in successful social networking. Trust the younger people in your organization, and give them the green light to move forward. They are…

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Marketing Quote

yoav@negevdirect.com 07/09/2008

“Blogs and wikis and widgets, etc. ARE super cool, but in the end of the day they’re just TOOLS to be used in the service of GREAT COMMUNICATION.” — Consultant Jocelyn Harmon, from the…

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Is Direct Mail Dead? – Part II

yoav@negevdirect.com 07/09/2008

It seems to be the “in” thing these days say that direct mail is dying, technology is taking over and no one will ever want or need to open their mail box to get…

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Generating Buzz: Post a YouTube Video

yoav@negevdirect.com 07/03/2008

We’ve talked about how posting a video on youtube.com to promote your organization or cause is a good way to build word of mouth marketing. This video is a great example of how you…

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How Facebook Lost my Online Donation

yoav@negevdirect.com 06/15/2008

I just tried to give some money to the “Friends of the IDF” cause on Facebook. Bad Idea. I actually wound up donating my hard earned money not on Facebook, but to World Jewish…

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