Out Teaching the Competition Jason Fried at BIF-4

yoav@negevdirect.com 11/16/2008 Fundraising Strategy, web 2.0
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“Jason Fried is the founder and CEO of 37signals. Fried is a passionate leader in the field of simple, clear, and elegant web-based user interface design. He spearheaded the concept, design, and development of Basecamp, 37signal’s web-based project management tool for designers, freelancers, and creative services firms. Fried is also the co-author of Defensive Design for the Web.”
This quick 15 minute talk by my friend Jason Fried at the Business Innovation Factory in Providence, RI is aimed at businesses, but non-profits can learn a thing or two here as well. Don’t have a big budget to market your non-profit? Think about out teaching the competition! This clever talk that references chef’s and cooking, is all about simple and effective ways to market your organization and bring in clients or donors. I hope you enjoy Jason’s talk as much as I did.
*You’ll need a media player that plays .FLV files to view this video and . If you don’t have one yet you can download one for free here. It takes a few minutes to download the video so be patient… it’s worth the wait!.

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