“Social Media, as we all know, has gotten a TON of hype in the last few years. But with the hype, has come a lot of misconceptions about the tools. In many cases, I think that companies are focused too much on the tools themselves, and not realizing that these are simply new channels that allow us to quickly and easily communicate and connect with each other.“
Oct. 27, “Digital Marketing Mixer Wrap-up: Don’t Overthink Social Media,†posted by Mack Collier, Marketing Profs Daily Fix Blog