“As a social media strategist, I find it hard to believe that the names of some Web 2.0 companies don’t play a large part in the traditional marketer’s distrust/leeriness/general dismissal of new media. When traditional marketers say things like, ‘New media is a fad for kids,’ it’s hard to refute it when you have to use company names like Twitter, Flickr, FriendFeed and Pownce, to answer their questions.”
Nov. 10, “Do Web 2.0 Names Give Traditional Marketers Pause?,” posted by Lena West, Marketing Profs Daily Fix Blog