This re-post from the Connection Cafe gives us a recent example of why mobile giving may be the next big thing…
“The recent cyclone in Myanmar and earthquake in China have given rise to aÂ whole new way of giving in the non-profit sector:Starting today, customers of Verizon Wireless in the U.S. can donate to a charity called â€œSave the Children,â€ who has mobilized in this time of crisis to provide lifesaving assistance in these two affected regions. Verizon customers can text to the
address 4SAVE (47283) with the keyword â€œquakeâ€ to contribute to earthquake relief or the key word â€œcycloneâ€ to contribute to cyclone relief. They will then
receive a reply asking them to confirm their donation of $5.00, which will appear on
their next monthly bill.”
Definitely a potential game changer.