“…it’s less about what’s raised online, but the ROI is more driven by how online marketing can enhance an existing direct response, events and major gift program through coordination and integration.” Vinay Bhagat Chairman,…
Read moreFundraising Success Magazine has a great piece on the role of storytelling in marketing: Storytelling — “social-networking tool 1.0” — is the single most powerful communications tool organizations possess, says Andy Goodman, co-founder and…
Read moreIt’s a good idea, but only if it’s done correctly. You absolutely don’t want to give someone so many choices that they get confused and lose interest, but a website that does a good…
Read moreI really liked the use of these two images by AJWS on their website. These images say two very important things donors really want to know before they donate: 1. Most of my donation…
Read moreI used to just ignore the subject line when I wrote emails. Figured nobody reads them anyways, so why bother? But then I started noticing my own email reading behavior. And I discovered that…
Read moreDidn’t thank your donors? Shame on you! Fundraising Success brings you 10 tips, so when you do thank them you’ll do it the right way. Here’s a summary. Â * Open with an engaging lead.…
Read moreHow can you and your non-profit experience some of the best fund raising results in recent memory? – Have an urgent message. Â If you are competing against another group who saves lives in times…
Read more“No matter what you’ve heard, direct mail and online are not mortal enemies. Street fights haven’t broken out about whether a non-machinable flat can trounce a green “donate now†button – yet. Actually, direct mail and…
Read more“There’s a gold rush mentality in some nonprofit quarters about social media. Get moving! Get involved! We are obligated to invest! The real cry should be something more like, There’s a trace amount of…
Read more