From : “Is the charitable giving cup half empty or half full?” By: ROBERT I. EVANS, AVRUM D. LAPIN AND STEPHEN DONSHIK – JPost.com 10.25.09
“Giving USA noted that 82% of all charitable giving came from individuals last year in the form of current and testamentary giving. Those whose perspectives on fund-raising have been limited, or who are inexperienced in reaching out for charitable support, focus their efforts almost entirely on foundations and overlook individual giving, the biggest pool of potential dollars.”