ABOVE AND BEYOND: The Birth of the Israeli Air Force

yoav@negevdirect.com 08/20/2013

“The Machal forces were the Diaspora’s most important contribution to the survival of the State of Israel.” – David Ben-Gurion Sample Reel for ‘Above and Beyond: The Birth of the Israeli Air Force’ –…

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“Quote” of the Day

yoav@negevdirect.com 03/31/2011

The Good, the Bad and the Ugly of Social Media A post from Maureen Carruthers of Low Hanging Fruit Media lays out the highs and lows of Web 2.0.  The money quote from her post…

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“Quote” of the day

yoav@negevdirect.com 10/04/2010

“The kind of activism associated with social media isn’t like this (grass roots social activism) at all. The platforms of social media are built around weak ties. Twitter is a way of following (or…

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Purim Fun In Beersheva

yoav@negevdirect.com 02/28/2010

It’s Purim 5770 today in Beersheva as it is in most all of Israel and the Diaspora.  In honor of the topsy-turvy nature of the holiday: remembering a serious crisis in Jewish history while…

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Who’s The Target Audience?

yoav@negevdirect.com 02/25/2010

Who should non-profits be targeting first for donations and membership offers? “Nonprofits should (first) be targeting people who have benefited from their services,†says Sargeant, whose latest book on the subject, “Fundraising: Principles and…

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That’s It?

yoav@negevdirect.com 02/18/2010

“The average consumer receives 24.7 pieces of mail per week. That’s the fourth straight year that shows a drop in volume, a 5.7 percent drop compared to the heydays of 2005 and 2006 (which…

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Direct Mail “Quotes”

yoav@negevdirect.com 02/09/2010

Denny Hatch has been in the marketing industry 50+ years and I tend to think that he’s one of the foremost experts in the field of direct mail marketing. These are a few of…

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Snail Mail – Not Dead Yet

yoav@negevdirect.com 01/21/2010

At least according to a recent article in the Wall Street Journal. They call it Snail Mail in the article, a term that I have come to loathe, but am willing to overlook when…

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Fundraising “Quote”

yoav@negevdirect.com 10/24/2009

From : “Is the charitable giving cup half empty or half full?” By: ROBERT I. EVANS, AVRUM D. LAPIN AND STEPHEN DONSHIK – JPost.com 10.25.09 “Giving USA noted that 82% of all charitable giving…

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The Future of Fundraising

yoav@negevdirect.com 10/13/2009

“The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique.It’s about donors.If you need to raise funds from donors, you need to study…

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