Direct Mail Quote
“With the economy in the dumpster, it’s more important than ever to take control of all of your lists. It could be the thing that gets your business through any tough times. Plus, you…
Read moreDirect Mail “Quotes”
Two great quotes from Denny Hatches Business Common Sense newsletter: “It is important to remember that in direct mail, the word is king. Copy is the architect of the sale. Design and art are…
Read moreNew Directions
“While the new (economic) reality poses real hardship for many institutions and organizations, it can also create opportunity for better management, redefined purpose and creative new directions for Israel’s growing and vibrant third sector.”…
Read moreFundraising: Asking Vs. Inspiring
“People think that asking for money is all about asking for money. It is and it isn’t. Most of the time it is about inspiring someone to see the world the way you do –…
Read moreDouble Your Efforts
“Given the current state of the economy, there has been concern among nonprofits about the affect it will have on their fundraising and donations. It is during these times that charities should double their…
Read moreDenny Hatch Quote
“An old marketing axiom states that, if you start talking about your competition, people will start focusing on the competition and forget about you.” Denny Hatch – Target Marketing Group, Business Common Sense enewsletter…
Read moreAn Old Saying in Texas
Mistakes, everyone makes them.No, that’s not the old saying, keep reading. The typical reaction I see when someone makes a mistake is to deflect the blame onto someone else or to get defensive towards…
Read moreFundraising Quote
“As a nonprofit, you are essentially a money-to-happiness conversion factory. It’s one of the greatest things you do. You are helping people create meaning in their lives and breaking free from delusional struggles to…
Read moreLeo Burnett Quotes
Leo Burnett (1891 – 1971)Created his own ad agency in Chicago in 1935. He was know for his creative approach to advertising. Here is a collection of some of his more well know quotes…
Read moreMarketing Quote
“Blogs and wikis and widgets, etc. ARE super cool, but in the end of the day they’re just TOOLS to be used in the service of GREAT COMMUNICATION.” — Consultant Jocelyn Harmon, from the…
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