Quotes

Category

Inspirational “Quote” of the Day

yoav@negevdirect.com 09/03/2009

“There is no shortage of … people, who wake up each morning and make the conscious choice to continue to be Jewish in a world that seems more and more hostile to our very…

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Marketing “Quote”

yoav@negevdirect.com 07/06/2009

“All successful marketing comes down to a fundamental understanding of people, how we like to be spoken to, what captures our attention, and what messages stick.” – Derek Sivers, Founder of CD Baby and…

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What’s So New About “All New”?

yoav@negevdirect.com 05/31/2009

David from the 37 Signals, Signal Vs Noise blog, makes a great point about overmarketing a product based on a factor that is often greatly irrelevant, and that is how “new” the product is.…

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Do You Have Permission?

yoav@negevdirect.com 05/19/2009

Marketing Guru Seth Godin’s seminal book, “Permission Marketing” has hit the ripe old age of 10. For a retrospective review of this classic, take a look at Ken Magil’s incisive article in Direct! If…

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Fundrasing “Quote”

yoav@negevdirect.com 04/30/2009

“There’s a gold rush mentality in some nonprofit quarters about social media. Get moving! Get involved! We are obligated to invest! The real cry should be something more like, There’s a trace amount of…

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Fundraising “Quote”

yoav@negevdirect.com 04/26/2009

“For prospecting, e-mail is not a substitute for a well conceived direct mail program. E-mail open rates are declining. If truth be told, direct mail may actually cost less than e-mail, and generate a…

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Fundraising “Quote”

yoav@negevdirect.com 04/16/2009

“This is not a time to cut back, because if you cut back on building the visibility about the issues that you deal with and about your organization … you’re not putting a face…

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Fundraising “Quote”

yoav@negevdirect.com 03/18/2009

“Given the developments of 2008, it’s clear that nonprofits will, increasingly, leverage the power of relationships (through social media, e-mail, in-person requests, text messaging and more) to spark action around issues using new technologies.…

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Blog “Quotes” – On Goals

yoav@negevdirect.com 01/26/2009

By Seth Godin from Seth’s Blog “It’s not stupid to have a stated goal of starting several ventures that will fail, or asking three stupid questions a week, or posting a blog post that…

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“We Serve Customers Not the Economy”

yoav@negevdirect.com 12/17/2008

Ok, so maybe it’s easier to offer business advice when you’re a billionaire… at least if you’re a billionaire who’s name is not Bernie Madoff!! Mr. Eitan Werthheimer, Chairman of Israel’s Iscar company offers…

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