Denny Hatch has been in the marketing industry 50+ years and I tend to think that he’s one of the foremost experts in the field of direct mail marketing.
These are a few of Denny’s quotes from his recent article in the Target Marketing e newsletter.
- “In this high-tech, connected world of the Internet and e-communications, many marketers think they can save money by relying solely on e-mail efforts. I urge all marketers not to ignore old-fashioned direct mail.”
- “Recent surveys have shown that many in the 18-to-34 age group prefer old fashioned direct mail to e-mail. The reason: their brainpans are grafted to the Internet and their in-boxes are a perpetual blizzard of Spamâ€”which they HATE, and do not trust people that send it.”
- “If you have the budget, test direct mail alone, e-mail alone and a combination of the two.”
Source: Target Marketing e newsletter