Who should non-profits be targeting first for donations and membership offers?
â€œNonprofits should (first) be targeting people who have benefited from their services,â€ says Sargeant, whose latest book on the subject, â€œFundraising: Principles and Practice,â€ (Jossey Bass), will be published next month. â€œSometimes nonprofits are a bit shy of doing that, but a lot of people, when theyâ€™re in the position to give back, are happy to do that. Thereâ€™s no reason to feel uncomfortable.â€
Â – Adrian Sargeant, Robert F. Hartsook Professor of Fundraising at Indiana Universityâ€™s Center on Philanthropy. From “Payback Time” thejewishweek.com 2.25.10
After that, targeted Jewish postal, email or telemarketing lists are a very good second option.