Who’s The Target Audience?

yoav@negevdirect.com 02/25/2010 "Need to Know" for Jewish non-profits, Fundraising Strategy, Quotes
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Who should non-profits be targeting first for donations and membership offers?
“Nonprofits should (first) be targeting people who have benefited from their services,†says Sargeant, whose latest book on the subject, “Fundraising: Principles and Practice,†(Jossey Bass), will be published next month. “Sometimes nonprofits are a bit shy of doing that, but a lot of people, when they’re in the position to give back, are happy to do that. There’s no reason to feel uncomfortable.â€
 – Adrian Sargeant, Robert F. Hartsook Professor of Fundraising at Indiana University’s Center on Philanthropy. From “Payback Time” thejewishweek.com 2.25.10
After that, targeted Jewish postal, email or telemarketing lists are a very good second option.