Yoav Kaufman

That’s It?

Yoav Kaufman 02/18/2010 "Need to Know" for Jewish non-profits, Quotes, U.S. Economy
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“The average consumer receives 24.7 pieces of mail per week. That’s the fourth straight year that shows a drop in volume, a 5.7 percent drop compared to the heydays of 2005 and 2006 (which registered 26.2 pieces of mail per week). Of course, this also means there’s less of a crowd to stand out in (if you’re doing a direct mail marketing campaign).”

Source:Studies Show Direct Mail Healthier than Expected

by Ethan Boldt, editor-in-chief

insidedirectmail.com

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