Back To Basics – Writing
If there is one element in the direct marketing fundraising process that is worth spending extra time and money on, it is writing. Ironically, this is not only the most important element of your…
Read moreChoosing A List Broker
Some quick tips on what to look for in a list broker: Experience: Do they have it? Do they have it in your market segment? Knowledge: Experience isn’t the whole package. Do they really…
Read moreCopywiritng for Direct Mail Letters
The direct mail letter is geared to a highly specific audience and serves a very specific task. In a direct mail letter you need to tell a story about your organization and let the…
Read moreRenting Your List Out
It’s always nice to make money. And making money is the point of renting out your list. While list rental revenue will never make you rich or provide financial security to your organization, it…
Read moreChoosing Lists
In a perfect world, choosing the right lists would be easy. But it’s not a perfect world. There are many factors that can influence list performance. First of all, in most cases a direct…
Read moreRentals vs. Exchanges
List rentals are the one time-use of a list at a set fee (also know as the base price). There may be additional charges, such as fees for selects and shipping. The price is…
Read moreTo be the Best Fundraiser, Go Away – Guest Post
To be the best fundraiser, go away. I hope you’re getting a vacation this summer. Really get all the way away. No email. No urgent calls. Just you and as much nature as you…
Read moreCan They Hear You?
Can your donors hear you? If not you might not be speaking their language. Does your audience respond best to direct mail, do they like email newsletters, do they prefer to donate on facebook,…
Read moreFundraising Quote
“As a nonprofit, you are essentially a money-to-happiness conversion factory. It’s one of the greatest things you do. You are helping people create meaning in their lives and breaking free from delusional struggles to…
Read moreIs Direct Mail Dead? – Part II
It seems to be the “in” thing these days say that direct mail is dying, technology is taking over and no one will ever want or need to open their mail box to get…
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