“It’s that time of year again — when you kick yourself for not starting to plan your organization’s year-end fund raising appeal earlier. But there is still time to whip together a guerrilla campaign…
Read more“With the economy in the dumpster, it’s more important than ever to take control of all of your lists. It could be the thing that gets your business through any tough times. Plus, you…
Read moreI love this brilliant quote from a post Katay at Kataya’s Non-Profit Marketing Blog calls “The Best Kept Fundraising Secret in The World.” It’s all about why donors would stop giving and I’d like…
Read moreA recent study by The University of Massachusetts Dartmouth’s Center for Marketing Research showed that: “Seventy-five percent of the charitable organizations studied are using some form of social media including blogs, podcast message boards, social networking, video…
Read moreThanks to Direct Magazine for this interesting bit about online ad campaigns. The impact of online advertising campaigns is significantly greater than a typical .10% click through rate would suggest, according to research data…
Read moreThis JPost.com headline caught my attention this morning: “JGooders seeks Jewish philanthropy revolution.” JGooders is a new “on-line philanthropic arena that’s relevant to this global generation.” The biggest [Jewish] organizations understand that this is…
Read moreClick to Play “Jason Fried is the founder and CEO of 37signals. Fried is a passionate leader in the field of simple, clear, and elegant web-based user interface design. He spearheaded the concept, design,…
Read more“As a social media strategist, I find it hard to believe that the names of some Web 2.0 companies don’t play a large part in the traditional marketer’s distrust/leeriness/general dismissal of new media. When…
Read more“People think that asking for money is all about asking for money. It is and it isn’t. Most of the time it is about inspiring someone to see the world the way you do –…
Read moreNow that the 2008 presidential election is finally over, we can take a deep breath, step back and ask ourselves “what can non-profits learn from both candidates campaigns?” So here we go… I present…
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