Don’t Believe the Hype
“Social Media, as we all know, has gotten a TON of hype in the last few years. But with the hype, has come a lot of misconceptions about the tools. In many cases, I…
Read moreKey Concept
“Make sure donors who do withdraw their support for economic reasons are still communicated with and are being shown appreciation. Most will return IF ASKED when times get better.” Dan Brown, from: The ejewishphilanthropy…
Read moreThe Ask My Rabbi Show, Episode 3 – Experiments With New Technology
As far as I can see Jewish non-profits are not experimenting enough with new technology as a means to interact with current and potential members and donors! As a whole, Jewish organizations efforts have…
Read moreDouble Your Efforts
“Given the current state of the economy, there has been concern among nonprofits about the affect it will have on their fundraising and donations. It is during these times that charities should double their…
Read moreCritical Social Needs Only Will Grow as the Economic Storm Rises
Even after all the news about the bleak economy, there is still very good news to be found for non-profits that fund raise!! “Americans keep giving even in tough times, and nonprofits should gear…
Read moreSPECIAL MARKET CRASH EDITION!!!
It’s like the 1987 crash only wilder! Back then, if you were invested, the most you could do is call your broker. Today, we’re all wired together so the economic panic spreads like a…
Read moreCoping With a Down Economy
Does Wall Street have you cringing at the latest mega company closing and government bailout plans? Worried that your non-profit will suffer as a result of the down economy? Are you a planner that…
Read moreBack To Basics – The Merge/Purge Process
Data processing and specifically the merge/purge process remains a mystery even to many long-time direct marketers. Here’s the skinny: You need this service and it is the most cost-effective part of the direct mail…
Read moreBack to Basics – Package Design
Don’t let BPD – Bad Package Design – ruin your mailing. When the writing is done you are going to need an outstanding graphic artist with direct mail and print experience. They can bring…
Read moreBack To Basics – Writing
If there is one element in the direct marketing fundraising process that is worth spending extra time and money on, it is writing. Ironically, this is not only the most important element of your…
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