Choosing A List Broker 08/19/2008 Direct Mail Basics
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Some quick tips on what to look for in a list broker:

Experience: Do they have it? Do they have it in your market segment?

Knowledge: Experience isn’t the whole package. Do they really know the market or are they feeding their clients the same old lists over and over?

Integrity: It’s rare but it’s out there. Will they do what’s best for you and your company or what’s easiest for them and profitable for their company?

Don’t be afraid to ask the tough questions.