Direct Mail Basics

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Top 5 Reasons to Use Direct Mail

Yoav Kaufman 08/10/2017

Top 5 reasons to use direct mail: 1. Direct mail reaches a potential buyer or donor in a personal, meaningful way. Direct mail gives you more time and space with your customer/donor. Direct mail…

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Direct Mail vs. Email Invoices

Yoav Kaufman 07/23/2014

Case Study: Direct Mail vs. Email Invoices. An electric utility used the Danish Post test methodology to prove that it would be paid faster and at less expense using paper invoices rather than digital…

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Free List Industry White Paper

Yoav Kaufman 05/25/2011

While mailing lists are the lifeblood of direct mail marketing campaigns, the data acquisition process is outmoded.  NextMark, our favorite source for list information, commissioned research to better understand the core issues related to…

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Stop the Press! Forward Names Surman Associate Publisher

Yoav Kaufman 12/02/2010

The Forward, America’s most influential Jewish weekly newspaper and website, has appointed Barry S. Surman associate publisher. In his position, Surman will be responsible for growing both the print and digital revenues of the Forward…

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