There’s is a misunderstanding in the #Jewish #nonprofit #fundraising world. We usually see this with smaller orgs. and or orgs. that don’t do a lot of direct mail fundraising. These are the orgs. that want to run 1…
Read moreTop 5 reasons to use direct mail: 1. Direct mail reaches a potential buyer or donor in a personal, meaningful way. Direct mail gives you more time and space with your customer/donor. Direct mail…
Read moreCase Study: Direct Mail vs. Email Invoices. An electric utility used the Danish Post test methodology to prove that it would be paid faster and at less expense using paper invoices rather than digital…
Read moreWhosMailingWhat.com maintains what could be the largest and oldest archives of direct mail in the entire world! Check out this video for a sneak peek in their collection…
Read more“Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at…
Read moreRepost from The Chapman Cubine Adams and Hussey Company Blog. Post by: Katinka Partridge. An active and healthy acquisition program means your house list stays ‘fit’ and is likely to be sought after by…
Read moreWhile mailing lists are the lifeblood of direct mail marketing campaigns, the data acquisition process is outmoded. NextMark, our favorite source for list information, commissioned research to better understand the core issues related to…
Read moreThe Forward, America’s most influential Jewish weekly newspaper and website, has appointed Barry S. Surman associate publisher. In his position, Surman will be responsible for growing both the print and digital revenues of the Forward…
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