Direct Mail Basics


Another Take on Efficiency

web3D_offcesups 06/24/2009

Maybe it’s time to take another look at efficiency as a measure of worth, especially in the non-profit sector. There are other factors involved, and they need to be considered when making a donation.…

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Secular vs. Religious

web3D_offcesups 06/10/2009

Thanks to the New York Times for the above graphic. Clear, concise and to-the-point. Charitable contributions drop drastically in 2008 while donations to religious organizations defy the trend and actually rise. What’s the message…

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Using Storytelling to Engage and Motivate

web3D_offcesups 06/08/2009

Fundraising Success Magazine has a great piece on the role of storytelling in marketing: Storytelling — “social-networking tool 1.0” — is the single most powerful communications tool organizations possess, says Andy Goodman, co-founder and…

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Do You Have Permission?

web3D_offcesups 05/19/2009

Marketing Guru Seth Godin’s seminal book, “Permission Marketing” has hit the ripe old age of 10. For a retrospective review of this classic, take a look at Ken Magil’s incisive article in Direct! If…

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Good Graphic Design

web3D_offcesups 05/13/2009

I recently received a promotional email for a new mailing list. It arrived headlined with the  image you see above. What feeling do you get when you look at it? Somebody jumping off of…

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Say Thank You To The Nice People

web3D_offcesups 05/12/2009

Didn’t thank your donors? Shame on you! Fundraising Success brings you 10 tips, so when you do thank them you’ll do it the right way. Here’s a summary.  * Open with an engaging lead.…

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Summer Postage Sale?

web3D_offcesups 04/23/2009

Thanks to Direct! for this breaking story… The U.S. Postal Service has offered more details on its proposed summer postage rollback — including who is eligible and how discounts will be calculated — according to…

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Invite A Chicken to The Seder

web3D_offcesups 04/06/2009

That was the subject line of the email blast we recently received from Yad Eliezer. It did catch my attention. And I want to be on record as saying that I love Yad Eliezer…

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It’s the Little Things

web3D_offcesups 02/10/2009

Today is election day in Israel. You may not have know that. It’s not making major news around the world. Kudos to Google, a company that never misses an opportunity to promote its products.…

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The Truth…Still Out There

web3D_offcesups 02/03/2009

We continue to be amazed at what is really happening on the ground over here (see Yediot Acharonot below) and what gets reported outside of Israel. The NYT at least gets the basics of…

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