Direct Mail Basics


Choosing Lists

web3D_offcesups 08/05/2008

In a perfect world, choosing the right lists would be easy. But it’s not a perfect world. There are many factors that can influence list performance. First of all, in most cases a direct…

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Rentals vs. Exchanges

web3D_offcesups 08/03/2008

List rentals are the one time-use of a list at a set fee (also know as the base price). There may be additional charges, such as fees for selects and shipping. The price is…

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List Broker Vs. List Manager

web3D_offcesups 08/01/2008

This is elementary stuff, but it is worth explaining. What’s the difference between a list broker and a list manager? Most people, and that includes some people working in this business, don’t really know.…

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Direct Mail Fun Fact

web3D_offcesups 06/18/2008

On June 10, 1902, in Chicago, window envelopes were first patented by the wonderfully named Americus F. Callahan. His patent described the windows as “holes†for looking at the paper inside, and he noted…

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Style Over Substance

web3D_offcesups 03/31/2008

I recently received what is possibly the worst email blast ever. It was from an organization calling itself the Leadership Yeshiva Academy. What you see is a headline: “A Unique Yeshiva in ISRAEL, Be…

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Why Non-Jewish Fundraisers Should Use Jewish Lists

web3D_offcesups 02/26/2008

No, it’s not for the chicken soup and matzah-balls. Jews are the highest earning religious group in the United States, according to a research study released this week. An impressive 46 percent of Jewish…

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