Choosing Lists
In a perfect world, choosing the right lists would be easy. But it’s not a perfect world. There are many factors that can influence list performance. First of all, in most cases a direct…
Read moreRentals vs. Exchanges
List rentals are the one time-use of a list at a set fee (also know as the base price). There may be additional charges, such as fees for selects and shipping. The price is…
Read moreList Broker Vs. List Manager
This is elementary stuff, but it is worth explaining. What’s the difference between a list broker and a list manager? Most people, and that includes some people working in this business, don’t really know.…
Read moreDirect Mail Fun Fact
On June 10, 1902, in Chicago, window envelopes were first patented by the wonderfully named Americus F. Callahan. His patent described the windows as “holes†for looking at the paper inside, and he noted…
Read moreStyle Over Substance
I recently received what is possibly the worst email blast ever. It was from an organization calling itself the Leadership Yeshiva Academy. What you see is a headline: “A Unique Yeshiva in ISRAEL, Be…
Read moreWhy Non-Jewish Fundraisers Should Use Jewish Lists
No, it’s not for the chicken soup and matzah-balls. Jews are the highest earning religious group in the United States, according to a research study released this week. An impressive 46 percent of Jewish…
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