Direct Mail Fun Fact

yoav@negevdirect.com 06/18/2008 Direct Mail Basics
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On June 10, 1902, in Chicago, window envelopes were first patented by the wonderfully named Americus F. Callahan. His patent described the windows as “holes†for looking at the paper inside, and he noted that they could save both time and labor.

Hat tip to Ethan Boldt, editor, Inside Direct Mail
Yoav

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