Why Our Camel Wears a Hat
It’s a balmy 42 degrees C in Beersheva today. That’s 107.6 degrees F, but who’s counting. David
Read moreAward-Winning Consultants
Lautman Maska Neill & Company is proud that three campaigns – which successfully raised hundreds of thousands of dollars for three wonderful organizations – were awarded Silver Maxis by the Direct Marketing Association of…
Read moreMemorial Day 2010
For many, it’s simply the beginning of summer. But for the members of  the Jewish War Veterans of the United States of America Memorial Day is a time to remember and commemorate the military service,…
Read moreBad Marketing
We’ve all seen it. But every once in a while a particularly egregious example crosses our desk. So let’s learn a lesson from someone else’s mistake. Let’s say that you are about to launch…
Read moreSnail Mail – Not Dead Yet
At least according to a recent article in the Wall Street Journal. They call it Snail Mail in the article, a term that I have come to loathe, but am willing to overlook when…
Read moreVideo: There’s Just Something About a Hand Written Letter With a Stamp on it.
In a world were most of us are inundated with emails and working on a computer most of the day, there is something very authentic about a hand written or personalized letter. The Letter…
Read moreStartup Nation
That headline, believe it or not, refers to Israel, and also serves as the title of a new book by Dan Senor and Saul Singer. Start Up Nationaddress the trillion dollar question: How is…
Read moreBeing of Service
What email message do I write most often? I receive so many emails and spend much of my time in the office writing to clients and vendors. Much of our business involves problem solving.…
Read moreCutting Donor Acquisition? Read This First.
When times are tough, budgets get cut. But, while cutting acquisition may look sensible now, the pain will come in two to three years. Why? Because that’s when acquisition-acquired donors move from break-even to…
Read moreGreat Product Copy – Part 1
This is a post from my new blog https://negevwriting.blogspot.com/ that I thought would be particularly relevant for the Jewish Donor Blog audience. Enjoy! Ever pick up a product you’ve never heard of, read the…
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