Cutting Donor Acquisition? Read This First.

When times are tough, budgets get cut.

But, while cutting acquisition may look sensible now, the pain will come in two to three years.
Why? Because that’s when acquisition-acquired donors move from break-even to money-making.
Jeff Brooks of makes the case in a well-written article.
“Abandoning acquisition can create catastrophic and lasting financial impacts in the form of depressed fundraising for yesrs to come. Don’t be one of those organizations that scrapes by and survives the recession, only to go under a year or two afterward because it made destructive cuts to its acquisition lifeline.”
I couldn’t have said it better myself. Click on this link to read Jeff’s full column.