Good Graphic Design

I recently received a promotional email for a new mailing list.

It arrived headlined with the  image you see above.
What feeling do you get when you look at it?
Somebody jumping off of a cliff? Hesitation? Uncertainty?
Those were certainly my first throughts.
Maybe I’m reading too much into it, but the graphic certainly did not help the text.
Design elements are just that. They are there to enhance your marketing message. Not distract from it.