Tip of the Day

Category

Secular vs. Religious

yoav@negevdirect.com 06/10/2009

Thanks to the New York Times for the above graphic. Clear, concise and to-the-point. Charitable contributions drop drastically in 2008 while donations to religious organizations defy the trend and actually rise. What’s the message…

Read more

Giving Donors Choices

yoav@negevdirect.com 06/08/2009

It’s a good idea, but only if it’s done correctly. You absolutely don’t want to give someone so many choices that they get confused and lose interest, but a website that does a good…

Read more

What Does Your Charity Rating Say About You?

yoav@negevdirect.com 06/03/2009

I really liked the use of these two images by AJWS on their website. These images say two very important things donors really want to know before they donate: 1. Most of my donation…

Read more

What’s So New About “All New”?

yoav@negevdirect.com 05/31/2009

David from the 37 Signals, Signal Vs Noise blog, makes a great point about overmarketing a product based on a factor that is often greatly irrelevant, and that is how “new” the product is.…

Read more

Do You Have Permission?

yoav@negevdirect.com 05/19/2009

Marketing Guru Seth Godin’s seminal book, “Permission Marketing” has hit the ripe old age of 10. For a retrospective review of this classic, take a look at Ken Magil’s incisive article in Direct! If…

Read more

Good Graphic Design

yoav@negevdirect.com 05/13/2009

I recently received a promotional email for a new mailing list. It arrived headlined with the  image you see above. What feeling do you get when you look at it? Somebody jumping off of…

Read more

Say Thank You To The Nice People

yoav@negevdirect.com 05/12/2009

Didn’t thank your donors? Shame on you! Fundraising Success brings you 10 tips, so when you do thank them you’ll do it the right way. Here’s a summary.  * Open with an engaging lead.…

Read more

Know Thyself (Israel Independence Day)

yoav@negevdirect.com 04/29/2009

We didn’t get the newspaper today. It wasn’t a mistake – today is Yom HaAtzmaut, Israel’s 61st birthday.  So as I ate my Honey Nut Cheerios this morning, I had to read yesterday’s edition of…

Read more

Summer Postage Sale?

yoav@negevdirect.com 04/23/2009

Thanks to Direct! for this breaking story… The U.S. Postal Service has offered more details on its proposed summer postage rollback — including who is eligible and how discounts will be calculated — according to…

Read more

Invite A Chicken to The Seder

yoav@negevdirect.com 04/06/2009

That was the subject line of the email blast we recently received from Yad Eliezer. It did catch my attention. And I want to be on record as saying that I love Yad Eliezer…

Read more