A Fundraising Email that Works
I get a lot of emails asking me to donate money. Most of them are for decent causes. But to be honest, I rarely have the patience to read through the whole letter. Who…
Read moreIt’s the Little Things
Today is election day in Israel. You may not have know that. It’s not making major news around the world. Kudos to Google, a company that never misses an opportunity to promote its products.…
Read moreCan They Hear You?
Can your donors hear you? If not you might not be speaking their language. Does your audience respond best to direct mail, do they like email newsletters, do they prefer to donate on facebook,…
Read moreAre You a Registered 501(c)3?
Are you registered as a 501(c)3 non-profit organization in the U.S.? If you are and you do any sort of mass mailings I strongly encourage you focus on cutting costs and apply to the…
Read moreDirect Mail Tip of the Day
Direct mail is a long term proposition. The clients who expect to make money or even break even the first, second or third mailing aren’t in touch with the D.M. reality. Direct mail is…
Read moreDirect Mail Tip of the Day
This tip is very, very simple and yet very often overlooked by most Jewish organizations! If someone takes the time and effort to donate to your organization either online, by telephone or by mail,…
Read moreDirect Mail Tip of the Day – 6.10.08
Can non-profits learn from companies who do business for profit? Melissa Busch, associate senior editor, for FundRaising Success writes the following on the Fundraising Succcess online Magazine “Behaving like a business can have some…
Read moreDirect Mail Tip of the Day – 5.28.08
Ever find yourself lost in the maze of non-profits that exists in our world today? With at least 5,332 charities listed on Charity Navigator and many, many more on the scene, the non-profit scene…
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