Can non-profits learn from companies who do business for profit?
Melissa Busch, associate senior editor, for FundRaising Success writes the following on the Fundraising Succcess online Magazine
“Behaving like a business can have some real benefits for nonprofit organizations.
So said Kurt Aschermann, president and COO of Boston-based fundraising consultancy Charity Partners.
It would be foolish for nonprofits not to begin exploring some of the practices instituted by their corporate partners, he warned.
“We learned a lot from our corporate friends,†Aschermann said.
Among those lessons: that businesses just do some things better, such as hiring professionals, specifically those in marketing and sales. “You get what you pay for,â€
Aschermann said, adding that not only do corporations hire the best and the brightest, but they “fire the lousy ones.â€â€œNonprofits are not good at that,†Aschermann said. “We carry them, but they do us in every day. But they love the organization [so we keep them on.]â€
It’s vital that nonprofits let go of those employees who no longer have a positive impact, he said.”
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