Tip of the Day


Start a Blog for Your Jewish Nonprofit

Yoav Kaufman 03/02/2010

Starting a blog for your nonprofit?  Good idea! Blogging can be an inexpensive, interactive and expressive way to raise awareness for your cause. You don’t want to wind up spinning your wheels. So before…

Read more


Yoav Kaufman 02/17/2010

You could sit in meetings all day or you could get some actual work done. Unfortunately we know way to many Jewish non-profits that prefer to sit in meetings all day instead of actually…

Read more

Direct Mail “Quotes”

Yoav Kaufman 02/09/2010

Denny Hatch has been in the marketing industry 50+ years and I tend to think that he’s one of the foremost experts in the field of direct mail marketing. These are a few of…

Read more

Email Marketing Tip of the Day

Yoav Kaufman 02/04/2010

“Put a date in the subject line. Having a date or specific time period in the subject line generates increases in open rates of 39 percent, Schwedelson said. “By adding a sense of urgency,…

Read more

BGU Looks At Israel’s Nonprofit Sector

Yoav Kaufman 12/22/2009

Remember the good old days of fundraising? That’s right, I’m talking about 2007. The following report summary on Israeli non-profit fundraising in 2008 was put together by our neighbors down the road at Ben…

Read more

The Thanksgiving Blog

Yoav Kaufman 11/24/2009

Before Here’s a question that you have probably never asked yourself: Is turkey Kosher? Which is actually a legitimate question in Halacha (Jewish Law) because there is no ancient tradition of eating turkey. It’s…

Read more

Being of Service

Yoav Kaufman 09/30/2009

What email message do I write most often? I receive so many emails and spend much of my time in the office writing to clients and vendors. Much of our business involves problem solving.…

Read more

Cutting Donor Acquisition? Read This First.

Yoav Kaufman 08/26/2009

When times are tough, budgets get cut. But, while cutting acquisition may look sensible now, the pain will come in two to three years. Why? Because that’s when acquisition-acquired donors move from break-even to…

Read more

Another Take on Efficiency

Yoav Kaufman 06/24/2009

Maybe it’s time to take another look at efficiency as a measure of worth, especially in the non-profit sector. There are other factors involved, and they need to be considered when making a donation.…

Read more

Secular vs. Religious

Yoav Kaufman 06/10/2009

Thanks to the New York Times for the above graphic. Clear, concise and to-the-point. Charitable contributions drop drastically in 2008 while donations to religious organizations defy the trend and actually rise. What’s the message…

Read more