Tip of the Day

Category

Direct Mail “Quotes”

Yoav Kaufman 02/09/2010

Denny Hatch has been in the marketing industry 50+ years and I tend to think that he’s one of the foremost experts in the field of direct mail marketing. These are a few of…

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Email Marketing Tip of the Day

Yoav Kaufman 02/04/2010

“Put a date in the subject line. Having a date or specific time period in the subject line generates increases in open rates of 39 percent, Schwedelson said. “By adding a sense of urgency,…

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BGU Looks At Israel’s Nonprofit Sector

Yoav Kaufman 12/22/2009

Remember the good old days of fundraising? That’s right, I’m talking about 2007. The following report summary on Israeli non-profit fundraising in 2008 was put together by our neighbors down the road at Ben…

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The Thanksgiving Blog

Yoav Kaufman 11/24/2009

Before Here’s a question that you have probably never asked yourself: Is turkey Kosher? Which is actually a legitimate question in Halacha (Jewish Law) because there is no ancient tradition of eating turkey. It’s…

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Being of Service

Yoav Kaufman 09/30/2009

What email message do I write most often? I receive so many emails and spend much of my time in the office writing to clients and vendors. Much of our business involves problem solving.…

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Cutting Donor Acquisition? Read This First.

Yoav Kaufman 08/26/2009

When times are tough, budgets get cut. But, while cutting acquisition may look sensible now, the pain will come in two to three years. Why? Because that’s when acquisition-acquired donors move from break-even to…

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Another Take on Efficiency

Yoav Kaufman 06/24/2009

Maybe it’s time to take another look at efficiency as a measure of worth, especially in the non-profit sector. There are other factors involved, and they need to be considered when making a donation.…

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Secular vs. Religious

Yoav Kaufman 06/10/2009

Thanks to the New York Times for the above graphic. Clear, concise and to-the-point. Charitable contributions drop drastically in 2008 while donations to religious organizations defy the trend and actually rise. What’s the message…

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Giving Donors Choices

Yoav Kaufman 06/08/2009

It’s a good idea, but only if it’s done correctly. You absolutely don’t want to give someone so many choices that they get confused and lose interest, but a website that does a good…

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What Does Your Charity Rating Say About You?

Yoav Kaufman 06/03/2009

I really liked the use of these two images by AJWS on their website. These images say two very important things donors really want to know before they donate: 1. Most of my donation…

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