Tip of the Day

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Award-Winning Consultants

yoav@negevdirect.com 07/29/2010

Lautman Maska Neill & Company is proud that three campaigns – which successfully raised hundreds of thousands of dollars for three wonderful organizations – were awarded Silver Maxis by the Direct Marketing Association of…

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The Saddest Day

yoav@negevdirect.com 07/19/2010

Tisha B’Av, the ninth day of the Jewish month of Av is by far the saddest day in the scope of Jewish history. Both the First Temple and the Second Temple were destroyed on…

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The Cleantech Group on Israel

yoav@negevdirect.com 05/03/2010

Your’re probably asking yourself just what the Cleantech Group does. So we’ll let them tell you in their own words: Since 2002, the Cleantech Group has been providing investors, entrepreneurs, and Fortune 1000 global…

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AJC & AJC To Merge and Form New AJC?

yoav@negevdirect.com 04/26/2010

  I’ve had a standing offer open for the past 15 years. If anyone can cogently explain the difference between the American Jewish Committee and the American Jewish Congress I will donate $100 to any…

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2 Sides of the Coin

yoav@negevdirect.com 04/18/2010

It’s just past 8:00 PM local time and sirens just wailed to signal the start of Memorial Day, honoring Israel’s 22,000+ fallen soldiers and victims of terror.  Some of the latter were close friends…

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Rating the Charities

yoav@negevdirect.com 04/07/2010

There are several charity rating agencies on the web, the best-known and largest being Charity Navigator. CN looks at a lot of financial data and then rates 5,500 agencies using a 0-4 star system.…

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Bad Marketing

yoav@negevdirect.com 04/06/2010

We’ve all seen it. But every once in a while a particularly egregious example crosses our desk. So let’s learn a lesson from someone else’s mistake. Let’s say that you are about to launch…

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