Thanks to the New York Times for the above graphic. Clear, concise and to-the-point. Charitable contributions drop drastically in 2008 while donations to religious organizations defy the trend and actually rise. What’s the message…
Read moreIt’s a good idea, but only if it’s done correctly. You absolutely don’t want to give someone so many choices that they get confused and lose interest, but a website that does a good…
Read moreI really liked the use of these two images by AJWS on their website. These images say two very important things donors really want to know before they donate: 1. Most of my donation…
Read moreDavid from the 37 Signals, Signal Vs Noise blog, makes a great point about overmarketing a product based on a factor that is often greatly irrelevant, and that is how “new” the product is.…
Read moreMarketing Guru Seth Godin’s seminal book, “Permission Marketing” has hit the ripe old age of 10. For a retrospective review of this classic, take a look at Ken Magil’s incisive article in Direct! If…
Read moreI recently received a promotional email for a new mailing list. It arrived headlined with the  image you see above. What feeling do you get when you look at it? Somebody jumping off of…
Read moreDidn’t thank your donors? Shame on you! Fundraising Success brings you 10 tips, so when you do thank them you’ll do it the right way. Here’s a summary. Â * Open with an engaging lead.…
Read moreWe didn’t get the newspaper today. It wasn’t a mistake – today is Yom HaAtzmaut, Israel’s 61st birthday. So as I ate my Honey Nut Cheerios this morning, I had to read yesterday’s edition of…
Read moreThanks to Direct! for this breaking story… The U.S. Postal Service has offered more details on its proposed summer postage rollback — including who is eligible and how discounts will be calculated — according to…
Read moreThat was the subject line of the email blast we recently received from Yad Eliezer. It did catch my attention. And I want to be on record as saying that I love Yad Eliezer…
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