The Truth…Still Out There
We continue to be amazed at what is really happening on the ground over here (see Yediot Acharonot below) and what gets reported outside of Israel. The NYT at least gets the basics of…
Read moreThe Truth…It’s Out There
Five versions of the truth. Same incident, same day, same time. Five headlines, five different realities. Does this apply to direct marketing? Yes! Think about your outer envelope or subject line carefully. Are you…
Read moreEco- Friendly Tips for Mailers
There are many ways to “green” your mail efforts. Check out these tips adapted from the United States Postal Service website and visit https://mail1.studentlist.com/175502/488383for more information. Limit duplication and waste by updating and improving…
Read moreWhy Your organization Needs a Broad Donor Base – Take 2
And now…Taglit-Birthright Israel. One of our favorite organizations. Thanks to Haaretz for this story. Birthright Israel, the popular initiative offering young Jews free trips to Israel, may be unable to pay for thousands of such…
Read moreDirect Mail “Quotes”
Two great quotes from Denny Hatches Business Common Sense newsletter: “It is important to remember that in direct mail, the word is king. Copy is the architect of the sale. Design and art are…
Read moreBack To Basics – The Merge/Purge Process
Data processing and specifically the merge/purge process remains a mystery even to many long-time direct marketers. Here’s the skinny: You need this service and it is the most cost-effective part of the direct mail…
Read moreBack to Basics – Package Design
Don’t let BPD – Bad Package Design – ruin your mailing. When the writing is done you are going to need an outstanding graphic artist with direct mail and print experience. They can bring…
Read moreBack To Basics – Writing
If there is one element in the direct marketing fundraising process that is worth spending extra time and money on, it is writing. Ironically, this is not only the most important element of your…
Read moreChoosing A List Broker
Some quick tips on what to look for in a list broker: Experience: Do they have it? Do they have it in your market segment? Knowledge: Experience isn’t the whole package. Do they really…
Read moreCopywiritng for Direct Mail Letters
The direct mail letter is geared to a highly specific audience and serves a very specific task. In a direct mail letter you need to tell a story about your organization and let the…
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