Eco- Friendly Tips for Mailers 01/21/2009 "Need to Know" for Jewish non-profits, Direct Mail Basics
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There are many ways to “green” your mail efforts.

Check out these tips adapted from the United States Postal Service website and visit more information.

  • Limit duplication and waste by updating and improving your mailing list on a regular basis
    Precisely target customers to avoid mailing irrelevant offers
  • Allow customers to opt-out of mailings
  • Create mailing pieces from recycled materials
  • Source paper from forests managed with practices certified by organizations such as the Sustainable Forest Initiative ( and the Forest Stewardship Council (
  • Make your mailing pieces recyclable – print with water-based ink, on uncoated stock and use both sides of the paper to save resources
  • Encourage customers to recycle your mail piece after reading it

From: ASL January Newsletter