The Truth…It’s Out There

Five versions of the truth.

Same incident, same day, same time.

Five headlines, five different realities.

Does this apply to direct marketing? Yes!

Think about your outer envelope or subject line carefully.

Are you sending the message you intend to send?


London Times

Israeli & Palestinian Die In First Breaches of Gaza Ceasefire


New Tork Times

Israelis & Militants Clash Near Gaza


Wall Street Journal

Bombing Kills Israeli Soldier Along Gaza Border


Jerusalem Post

IDF Soldier Killed by Powerful Roadside Bomb on Gaza Border


Los Angeles Times

Palestinian Militants Kill Israeli Soldier in Cross Border Attack